A 501(c)(3) Nonprofit
We offer free resources and direct support for families navigating the NICU. Born from our own 103-day journey.
What We Do
We build free tools, educational resources, and direct family support programs for NICU families. From digital resources, to care packages, to help with the expenses nobody warns you about, like pet care while you're at your child's bedside. Everything we do is informed by lived experience.
Tools like Roo, our NICU companion app, help families stay organized, informed, and supported throughout their stay.
Educational materials, care packages, and pet care assistance, all created from lived experience and designed to meet families where they are.
Every dollar we raise goes directly to NICU families. Care packages, free educational resources, pet care and emergency grants.
Our Flagship Project
Roo helps NICU parents stay organized and feel more in control during their stay. Rounds notes, growth tracking, care team management, and more. Built in English and Spanish.
Learn More About Roo
Get Involved
100% volunteer-run. Every dollar goes directly to building free resources and programs for NICU families.
Make a donation →Know a family in the NICU? Share Roo with them. Sometimes the best help is a resource at the right time.
Share Roo →Hospitals, NICUs, and organizations: let's work together to get resources to the families who need them.
Get in touch →